BBC Studios has today (29 March) revealed that its social team has launched a bespoke in-house global advertising sales function to supercharge…
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New IPA president unveils ‘People First’ agenda to boost health and wealth of agency business
The new IPA president Josh Krichefski has launched a three-pronged ‘People First’ agenda to boost the overall ‘health and wealth’ of the industry.
WPP joins Media Freedom Cohort to secure future of independent journalism
Working in partnership with its media investment arm, GroupM, WPP has today (27 March) announced that it has joined the Media Freedom Cohort.
Meta introduces two new advertising tools to Instagram
Meta has announced that it will introduce two new tools on Instagram in a bid to encourage additional revenues for advertising.
WeAre8’s ad attention is blowing other social media platforms out of the water, study finds
Purpose-driven social media app, WeAre8, is attracting almost five times more attention to ads compared to other social platforms.
Dove slams Brendan Fraser’s Oscar-winning fatsuit in body positivity row
Dove has caused controversy on social media by criticising Oscar-winning film The Whale for its decision to use a fatsuit on star man Brendan…
Opinion: Are some ads purposefully f***ing annoying?
Opera singers, meerkats and frolicking in fields. Marketing Beat’s Conor Nichols picks apart the annoying nature of some of the UK’s most memorable ads.
Nando’s ‘This Must Be The Place’ ad strikes a chord with Gen Z, says YouGov
Nando’s new brand campaign ‘This Must Be The Place’ has proven to be popular among people aged 18 to 24, according to YouGov findings.
Hellmann’s Smart Jar tells people when their fridge is at the right temperature
Hellmann’s and creative agency Ogilvy UK have created a specially designed ‘Smart Jar’ of mayonnaise in a bid to tackle food waste.
NSPCC taps into social trends for new Childline ‘Day in the Lonely’ campaign
Childline, the NSPCC counselling service, has launched a campaign which taps into social trends to help teens struggling with feeling lonely.