Tesco Mobile has launched a new integrated campaign to position its brand as the ‘most helpful’ network on the UK market.
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Costa Coffee enlists Wunderman Thompson for new creative platform
Costa Coffee has today (6 April) launched an integrated campaign to kickstart ‘Made a Little Better’, a new brand platform that focuses on the…
Odeon wants to rekindle the nation’s love affair with cinema in vivid new campaign
Odeon Cinemas has launched an extensive pan-European campaign to push the emotional benefits of the big screen experience.
Specsavers spotlights the special bonds we have with our opticians in latest TV campaign
Specsavers has today (31 March) unveiled a new integrated campaign to promote the benefits of its long-standing partnership model.
O2’s blue robot causes utter mayhem in latest ‘Switch Up’ ad
O2 has today (31 March) launched its latest ‘Switch Up’ campaign to let customers know that they can switch to a new phone at any time.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
Immediate Media announces first partnership with major beauty brand
Immediate Media has this week announced its first-ever beauty brand partnership with Liz Earle, in an agreement set to run through to 31st October.
System1 unveils ‘Test Your Ad Audio’ amid rise in podcast ad revenue
Advertising effectiveness platform System1 has unveiled ‘Test Your Ad Audio’, a new offering as part of its ‘Test Your Ad’ platform.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
M&M’s calls on the UK to share the egg-citement this Easter
M&M’s is encouraging the public to ‘Easter Together’ this year with a new seasonal integrated campaign developed in collaboration with…