Leffe has today (14 April) launched a new pan-European brand platform to encourage the public to ‘Bring More to the Table’ and create deeper…
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Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
Backtracking on tracksuits: Adidas withdraws rejection of BLM three stripe trademark request
Adidas is withdrawing a request to the US Trademark Office to turn down a BLM application for a trademark including three parallel stripes.
Mission Group revenue jumps by 10% despite ‘unprecedented challenges’
Creative agency collective The Mission Group has seen revenue jump by 10% year-on-year, despite ‘unprecedented challenges’ throughout 2022.
Wiggle and Adidas Terrex partner with Muslim Hikers to make the outdoors more accessible this Ramadan
Adidas’ Terrex range has partnered with global sports retailer Wiggle and Muslim Hikers to help tackle what many believe to be a lack of diversity…
Adidas mimicks Samsung’s ‘Night Owl’s ad to shine a light on women’s safety
Adidas has responded to Samsung’s ‘Night Owls’ campaign to highlight the ‘ridiculous’ measures women take to feel safe when running after dark.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Little Dot Studios acquires SaaS firm used by Ogilvy, Publicis and BBDO
Media firm Little Dot Studios has today (15 March) announced that its has acquired social media reporting and analytics platform Locowise.
Belgium to ban gambling advertising from 1 July
The Belgian government has plans to ban gambling advertising across multiple platforms from 1 July in a bid to tackle addiction and debt.
Sky Bet names new agency of record
Sky Bet has today (7 March) named Grey London as its agency of record following a competitive pitch process designed by Creativebrief.