Influencer authenticity will be key in gaining the trust of consumers amid the current TikTok ‘deinfluencing’ trend, according to Room Unlocked.
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Publicis Groupe expands global ad tech partnership with Mediaocean
Advertising platform Mediaocean has announced an expanded seven-year partnership with major international agency Publicis Groupe.
First Direct Skunk brings a whiff of hope to the stinkiest of financial situations
First Direct has introduced a provocative new brand platform that sees the new character Skunk call out the stinky truth about being skint.
Avon refreshes brand with help of Wunderman Thompson UK
Avon has refreshed its brand with the launch of the ‘rejuvenated’ brand platform ‘Embrace your Power’, created with Wunderman Thompson UK.
Influencer marketing will own a bigger share of marketing budgets, says Open Influence
Almost two-in-three (64%) brand marketing leaders expect their influencer marketing budget to increase in 2023.
Richmond Sausages unveils million-pound Veganuary campaign to break into meat-free category
Pilgrim’s-owned Richmond sausages has this week unveiled a fully integrated marketing campaign to drive awareness of its new meat-free range.
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
Lexus action-packed ad positions the RX as the ‘ultimate hero’
Lexus has unveiled a new action-packed campaign, ‘Stay Ahead’, in a bid to position the all-new RX as the ‘ultimate hero’.
Louis Vuitton lights up Harrods façade in ‘media first’ to celebrate Yayoi Kusama collaboration
Louis Vuitton has celebrated a collaboration with Yayoi Kusama by projecting the artist’s designs onto the façade of Harrods – a media first.
Alcohol-free beer brand Days unveils UK OOH takeover for Dry January and beyond
Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.