Industry experts look at why even ‘woke’ brands keep offending consumers, and what they can do to avoid problems in the future.
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Wimbledon 2023: 6 of the best campaigns making the rounds during the turbulent tournament
As tennis’s global showpiece event rolls around again for its 136th edition, MB looks at 6 of the best campaigns in what has been a turbulent week.
The&Partnership appoints new Group CMO
The&Partnership has announced the appointment of its new Group CMO EMEA Emma Storer, who will take up her post from Monday (22 May).
Argos Toy Story-style ad promotes the breadth of its range
Argos has unveiled its latest spring advertising campaign ‘There’s more to Argos’ with hopes of showcasing the breadth of the retailer’s offering.
WPP features in FT’s 2023 list of climate leaders
The British advertising agency WPP has featured in the Financial Times’ third edition of the top 500 of Europe’s Climate Leaders.
Breaking the ‘Poo Taboo’: Holland & Barrett and Jessica Fostekew unveil gut health campaign
Holland & Barrett has sat down with comedian Jessica Fostekew to help the UK break the ‘Poo Taboo’ and improve their gut health.
Hitting the right note: How brands are changing their tune during the cost-of-living crisis
Marketing agencies share how brands have had to change their messaging as they as they look to hit the right tone amid the cost-of-living crisis.
Lexus action-packed ad positions the RX as the ‘ultimate hero’
Lexus has unveiled a new action-packed campaign, ‘Stay Ahead’, in a bid to position the all-new RX as the ‘ultimate hero’.
Albert Einstein encourages more Britons to get smart meters fitted in latest AMV BBDO spot
Smart Energy GB has this week release its latest TV spot that aims to explain how smart meters can help make the UK more self-sufficient…
How charities are battling the cost of living crisis through marketing
What are charities and their marketing divisions doing to battle the cost of living crisis that continues to affect their donations and causes?