Ian Gibbs, director of insight at the DMA explains why – despite the bleak commercial backdrop – retail is getting marketing effectiveness right.
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‘AI will find a way’: Kantar’s top ten predictions for 2024
Embracing AI, focusing on brand culture and ramping up the battle for attention are in Kantar’s top 10 predicted trends for marketers in 2024.
Beko and Finish challenge handwashing with new partnership campaign
Home appliance brand Beko has partnered with dishwasher detergent brand Finish to create its biggest multi-channel campaign to date.
Tesco expands retail media offer in a bid to ‘shape what Britain buys’
Tesco is expanding its retail media opportunities both in-store and online, offering brands new ways to target customers while they are shopping.
Best brand collabs: 7 ‘WTF!’ collaborations that worked
Brand Licensing Europe event director Ella Haynes takes us through her favourite FMCG brand collabs of recent months – and yes, a certain high-street bakery made the cut.
ITV announces multi-million-pound investment in plant-based meat firm
As part of its ‘Media for Equity’ initiative, ITV has invested in popular, plant-based meat business THIS.
Tesco chief customer officer Alessandra Bellini steps down unexpectedly
Tesco’s chief customer officer Alessandra Bellini is set to step down from her role at the end of September after close to seven years with the grocer.
Asda poaches Aldi’s top marketer
Supermarket chain Asda has named David Hills as its new chief customer officer effective immediately. He joins from rival grocer Aldi.
Vault49 welcomes new strategy director as UK studio expands
Global brand experience and packaging design agency Vault49 has welcomed a new strategy director, Charlie Hughes, who is to join its growing UK Studio.
Top brands and agencies are increasingly turning to AI to cut costs
Brands and advertisers are increasingly experimenting with generative AI software in a bid to cut costs and drive efficiency, a range of leading executives have told Reuters.