The UK arm of online news and podcast platform Joe Media has been rescued, after its owner Greencastle collapsed.
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Dove’s Super Bowl advert should not be necessary in 2024
Dove’s recent Super Bowl hits a nerve by touchingly tackling self esteem among young girls, but Marketing Beat asks whether it should still be a groundbreaking move at all?
Hugo Boss promotes new collection with giant Gisele hologram
Hugo Boss promotes new collection with giant Gisele hologram
Alison Hammond and Lisa Snowdon shine in star-studded 2023 Debenhams Christmas ad
Debenhams has enlisted TV personalities Alison Hammond and Lisa Snowdon for its 2023 Christmas campaign.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Ocean Outdoor takes DeepScreen to the ‘next level’ with real-time 3D interactivity
Ocean Outdoor has unveiled DeepScreen Alive, a 3D platform allowing real-time responses and 3D interactivity.
The New Saints FC appoints The PHA Group to help raise the profile of the Welsh club
Welsh JD Cymru Premier football team – The New Saints FC – has appointed digital agency The PHA Group in a bid to raise the profile of the club.
Super Bowl ads: the good, the bad and the boozy
Breaking down this year’s Super Bowl ads and analysing their effectiveness is System1 chief customer officer Jon Evans. So what will 2023 deliver?
Louis Vuitton lights up Harrods façade in ‘media first’ to celebrate Yayoi Kusama collaboration
Louis Vuitton has celebrated a collaboration with Yayoi Kusama by projecting the artist’s designs onto the façade of Harrods – a media first.