What tastes best, back sweat or Liquid Death? The soft drinks brand is responding to social media hate with its latest blind taste test.
Search Results for “Marketing Stunt”
Mattel’s ‘repulsive’ free Barbie doll initiative faces ‘stealth marketing’ accusations
Mattel’s free Barbie doll initiative rolled out in UK schools, has sparked backlash and criticism, with experts labelling it as “stealth marketing” and “repulsive “in the British Medical Journal (BMJ).
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Retailers’ Pride activity seen as ‘hollow’ publicity stunts
Consumers are increasingly seeing through retailers’ empty attempts to show Pride solidarity, according to the latest research from GlobalData.
Gymbox highjacks competitor SEO with cheeky Google stunt
Disruptive fitness brand Gymbox is highjacking its competitors SEO results with a boldly tongue-in-cheek Google campaign.
Lewis Capaldi wants to ‘fire’ Netflix marketing team after Liz Truss OOH mix-up
Lewis Capaldi has joked that Netflix should ‘fire’ its advertising team after it mixed up an image of him and a young Liz Truss in a billboard ad.
Q&A: PepsiCo VP of marketing on Lay’s’ Messi and Henry UEFA Champions League campaign
MB sits down for a Q&A with PepsiCo VP of marketing for global food brands, Ciara Dilley, to find out more about Lay’s most recent campaign.
‘Bikinis and balaclavas’: Northern Ireland spa resort apologises for ‘depraved marketing’
A Northern Irish spa resort has apologised for causing offence after advertising a ‘bikinis and balaclavas’ spa package.
Lewis Capaldi gives out phone number in marketing campaign for his new single
Lewis Capaldi has given out his phone number in a marketing campaign for his new single ‘Pointless’.
Channel 4 pulls bizarre OOH stunt in Birmingham town centre to promote new show
Channel 4’s in-house creative agency 4creative has unveiled an attention-grabbing out-of-home stunt in Birmingham city centre to promote the…