Bud Light’s parent company Anheuser-Busch has been engulfed in controversy over the past few weeks after the brand unveiled a promotional…
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‘Silence is Golden’: Leffe embraces the silent power of friendship in major new campaign
Leffe has today (14 April) launched a new pan-European brand platform to encourage the public to ‘Bring More to the Table’ and create deeper…
IPA Council debate on the threat posed by AI to the industry ends in hotly-contested vote
A recent IPA council debate has concluded that agency leaders are split on whether AI is a threat to the advertising business following a hotly…
Junior doctors could earn more as baristas, latest BMA ad campaign claims
The BMA and junior doctors have launched a campaign to highlighting that some NHS staff could earn more working as a barista.
QuickBooks discourages business nightmares in latest ad featuring human-sized chickens
QuickBooks UK has unveiled its latest ad campaign in a bid to discourage people from experiencing business and bookkeeping nightmares.
Argos unveils AI campaign to help shoppers ditch grey interior design
Argos have launched a new AI campaign to break the nation’s obsession with ‘greige’ interior design.
Too far! Top six most outrageous ads banned this year
From underage bikini models to sexual expletives, Marketing Beat takes a look at the six most outrageous ads that have been banned this year.
Fred West inspired Father’s Day ad banned for causing serious offence
A Father’s Day advert that featured a picture of the serial killer Fred West has been banned by the Advertising Standards Authority (ASA) for causing ‘serious offence and distress’.
UM supports charities and community groups with fifth annual impact day
Universal McCann (UM) yesterday (21 July) held its fifth annual annual ‘Impact Day’, which aims to bring its global teams closer together.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.