talkSPORT is celebrating the start of the new Premier League season by collaborating with Amazon Alexa on a playful new ad campaign.
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Amazon’s advertising business boosts profits by almost £9bn
Amazon’s online advertising business has significantly helped the tech giant grow its revenue by 11% in the second quarter.
WARC and Amazon Ads reveal growing influence of MMM
A new piece of research developed by WARC in collaboration with Amazon Ads has revealed that marketers are favouring a return to MMM.
Tache-tastic: Olivia Wilde dispels teen angst in directorial debut for Amazon Prime
Amazon has enlisted Hollywood star Olivia Wilde to direct a unique new commercial to showcase the benefits of using its ‘Prime’ service.
TripleLift poaches long-serving Amazon Ads director
New York-based adtech platform TripleLift has today named industry veteran Ed Dinichert as its new chief revenue officer.
IRI names former Amazon Advertising lead to expand European operations
IRI has today (12 January) named former Amazon advertising leader Florian Clemens as its new vice-president of advertisers and agencies EMEA.
Top 12 Christmas ads for 2022: Asda, Amazon and Aldi ‘understood the assignment’
Asda, Amazon and Aldi have taken the top three Christmas ads spots with “exceptional potential to create long-term positive associations”.
Amazon Christmas ad recruits acclaimed director Taika Waititi
Amazon has unveiled its 2022 Christmas ad ‘Joy is made’, directed by Academy Award-winning director Taika Waititi.
Fruit-tella creates Amazon Alexa interactive campaign ‘Halloween Hotel’
Fruit-tella has partnered up with agency Wavemaker to create a new Amazon Alexa interactive audio campaign titled ‘Halloween Hotel’.
Amazon teams up with Heart radio station to wake up the nation with Alexa
Amazon and Heart radio station have teamed up to create a multimedia campaign to encourage the nation to say “Alexa, play Heart”.