Arctic Coffee has announced that it will be launching a nationwide marketing push in what it set to be its “biggest-ever” promotional campaign.
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Pepsi targets youthful audience with TikTok collaboration for new campaign
What does Labour’s landslide victory really mean for the marketing industry?
As Labour prepares to take power for the first time in a generation, the marketing and creative industries are looking towards the future.
‘Flags are doing the heavy lifting’ – Uncommon’s Ben Golik on politics and posters
It’s election day, we’ve seen our fair share of political posters over recent weeks. But which will survive the test of time? Speaking at Mad//Fest Uncommon’s Ben Golik highlighted what makes a political poster powerful.
Jon Evans on why brands should ditch celebs and create their own stars
System1’s chief customer officer Jon Evans argues that brands may be short-changing themselves by over-relying on star power.
Sidemen snap up Twitch streamer Sketch for new cereal ad
After Party Studios and YouTube group The Sidemen have partnered with Twitch streamer ‘Sketch’ to front a new ad for the ‘Best Cereal’ brand.
‘The power of a vote’: ITV Creative taps into reality TV for election message
Ahead of this week’s impending general election, ITV Creative has released a new film which aims to demonstrate the power of a vote.
Channel 4 signs ex-TBWA and Grey London exec as new CMO
Channel 4 has appointed Katie Jackson – who has previously worked at TBWA\London and Grey London.- as its new chief marketing officer.
Watch: Matalan named as newest sponsor of ITV flagship show
Matalan is the newest sponsor of the fashion slot on ITV flagship magazine show This Morning, in a continuation of the retailer’s new brand platform.
They shoot, they score: Why brands are tapping Euro 2024 for purpose
The Euros are a vital opportunity for brands and charities to make their voices heard – MB explores why events like these are vital for marketing.