GambleAware is calling on the incoming government to ban betting adverts at sporting events and on-pre watershed TV.
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Watch: Steamy Birds Eye spot shows off nutritious new ready meals
Birds Eye is unveiling a new playfully creative platform and multichannel campaign for its Steamfresh range of healthy meals.
British Gas reminds sports fans there’s no place like home
British Gas celebrates fans watching the epic summer of sport from good old wet and green Blighty, so close yet so far from the boulevards of Paris.
Guinness named ‘official beer’ of the Premier League in lucrative win
Guinness has confirmed its first ever global partnership with the Premier League as it becomes the official beer of the Premier League for the 2024/25 season.
Ex-M&C Saatchi execs launch new sports-focused agency
MC Saatchi’s Steve Martin and Jamie Wynne-Mogan have joined data technology firm MSQ to create the new sports focused agency.
Watch: Sports Direct gets football fever in star-studded Euro 2024 ad
Sports Direct gets football fever in its star-studded and action-packed summer campaign, launching just days in advance of the opening match of the Euro 2024 tournament.
JD ramps up youth culture push with festival sponsorship deal
JD Sports is stepping up its efforts to target Gen Z and tap into youth culture as it sponsors a raft of the UK’s biggest and most iconic music festivals this summer.
Beckham scores brand ambassador deal for ecommerce giant
David Beckham has been signed as the global brand ambassador for AliExpress, as it kicks off its UEFA Euro 2024 marketing campaign.
WPP UK boss endorses Starmer’s Labour leadership
WPP’s UK president Karen Blackett is among 120 business leaders who have endorsed Kier Starmer’s leadership as they call for “a change”.
What does gender parity at the 2024 Olympics mean for marketers?
Revolt strategist Mary Min asks what this year’s gender parity at the Paris Olympics 2024 could mean for brands and marketers?