Brand partnerships are increasingly popular, according to new research exploring responses from eBay, Marks and Spencer and Deliveroo.
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1 in 3 shoppers influenced by online Christmas ads
Cost-of-living pressures at Christmas will also see Brits take a cautious approach to the festive period, according to eBay Ads report.
Just Eat cuts marketing budget by over quarter of a billion
Just Eat has cut its marketing spend by a staggering 28% in the first half of 2023 in comparison with the same period last year.
JD Williams to sponsor bonkers new ITV dating show fronted by Davina McCall
N Brown’s JD Williams has been named as the new headline sponsor of ITV’s latest dating show ‘My Mum, Your Dad’, hosted by Davina McCall.
Cannes Lions 2023: VMLY&R’s Debbie Ellison on the brave new world of Creative Commerce
Fresh from the Cannes jury room, Debbie Ellison – global chief digital officer at VMLY&R Commerce – shares her insights from behind the scenes.
Big Brother names pre-loved fashion brand as headline sponsor for 2023 series
ITV and Initial have partnered with Vinted to appoint the pre-loved fashion site as this year’s headline sponsor for the brand-new series of the reality television show, Big Brother.
Tesco and Dunnhumby to drive personalisation with Pinterest partnership
Tesco Media and Insight Platform, powered by dunnhumby, have today announced an offsite media partnership with Pinterest, the world’s largest visual discovery engine.
ITV to invest £4m ad revenue into bespoke pet health platform
ITV is set to invest in pet health and wellness company PitPat, adding the firm to its Media for Equity portfolio in its second investment of the year.
Havas’ Triptk appoints former Netflix executive
Havas’ global brand transformation studio Triptk has appointed Alex Cripe as its new managing partner for strategy and new ventures.
Young people are renting, re-selling and repairing more amid cost of living crisis, new IPA survey highlights
A new IPA survey has highlighted growth in the circular economy – and shown that an increase in the appetite to rent, repair and resell items has been spearheaded by Gen Z and Millennials and sped up by the cost of living crisis.