Marketing Beat looks at seven examples of great campaigns that appeal to our better nature, as Adland puts purpose above profit.
Search Results for “generative AI”
O2’s Bubl gets AI-driven brand makeover from VCCP
VCCP is using new generative AI tools to create images of O2’s brand mascot Bubl and for maintaining the consistency of its targeted copy.
Innocent takes commuters underground with immersive new TfL campaign
Innocent Drinks celebrates soil health in an immersive new TfL campaign which leads commuters deep underground.
Data: Marketers are facing an AI skills ‘crisis’ with 52% lacking crucial data skills
The report by customer engagement specialist Braze found that 92% of marketers are eagerly embracing AI but marketing departments don’t the skill sets to implements AI effecitively.
‘Without the people there’s nothing’: Behind Motor Neurone Disease Association’s ITV campaign
Good Agency’s Bryn Attewell discusses the making of Motor Neurone Disease Association’s hard hitting campaign coinciding with Coronation Street.
Alphabet and Meta Q4 ad sales may not reflect gen AI investment
Ad sales in Q4 from firms including Alphabet and Meta may not reflect their investment in generative AI.
Google courts adland with new Gemini AI tool
Google will expand the use of its new Gemini AI tool to help create campaigns for advertisers
AI debate gets heated amid spat between PM and Getty Images CEO
Prime Minister Rishi Sunak has been told that he has a choice between supporting the UK’s creative industries and gambling everything on AI.
Weetabixshire: breakfast brand campaigns to have its own county
Weetabix is launching a petition for ‘Weetabixshire’ to be recognised as its own county, amid a wider brand refresh.
IPA announces 12 new principles to guide ethical AI
The IPA and ISBA have announced two guiding principles for the use of generative AI in advertising aimed to encourage more transparency in the sector.