Google did not mislead business and government advertisers about the viewership of adverts, or violate any guidelines, according to recent data.
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Google ordered to sell off part of ad business in dramatic EU ruling
US tech giant Google has been ordered to sell part of its advertising business by the EU competition regulator following monopoly concerns.
Google Ads to tap into generative AI for greater personalisation
Google has announced that its ads will now be customised for each user using generative AI technology. The tech giant will hope that…
Gymbox highjacks competitor SEO with cheeky Google stunt
Disruptive fitness brand Gymbox is highjacking its competitors SEO results with a boldly tongue-in-cheek Google campaign.
Google Privacy Sandbox: Date for phasing out third-party cookies confirmed
Google is finally set to phase out third-party cookies after twice delaying the move over the past couple of years.
Google profits from climate disinformation on YouTube
A new report states Google has failed to enforce its policy to demonetise YouTube adverts on climate disinformation content.
Google set to introduce generative AI to advertising proposition
Google is reportedly set to introduce generative artificial intelligence across its advertising business over the coming month, with parent company…
Google slammed by £3.6bn class action for restricting digital ad competitors
Google has been hit with a class action seeking £3.6 billion ($3.9 billion) in damages for imposing a ‘stranglehold’ on the UK’s digital ad-tech market.
‘Don’t Google us!’ If you’re not part of the conversation how can you influence it?
Vertical Leap’s Chris Pitt outlines how Google search marketing can help brands influence conversations and improve negative sentiment online.
Alphabet shares fall after Google AI Bard ad fluffs chatbot answer
Alphabet, lost £82 million ($100 billion) in market value yesterday after its new chatbot AI Bard shared inaccurate information in a promotional video.