Revolt has appointed Pippa Morris as its first head of strategy, she joins from creative agency Mother where she worked as strategy director.
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Opinion: Why fashion brands are missing out on making waves with sound
Mother Design managing director Kathryn Jubrail explains why she’s frustrated that marketers are missing out on the power of sound.
Retailers’ Pride activity seen as ‘hollow’ publicity stunts
Consumers are increasingly seeing through retailers’ empty attempts to show Pride solidarity, according to the latest research from GlobalData.
Stokke unveils series of heartwarming new ads for extensive international campaign
Children’s furniture retailer Stokke has launched an extensive new campaign to promote its range of highchairs and seating solutions for babies and toddlers.
TSB addresses ‘elephant in the room’ with new cost-of-living advice campaign
TSB is addressing its customers’ concerns over the cost-of-living crisis with a new integrated campaign to raise awareness about its ‘Money…
He who dares: 9 of the best guerrilla marketing stunts from the last 6 months
Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Publicis agency Starcom UK recruits managing partner of iProspect owned by Dentsu
Publicis Groupe agency Starcom UK has recruited Lin-Sze Teh as its head of planning in a bid to driving ‘faster growth’ for clients.
Mother London bolsters its executive creative director team
Mother London has created two more executive creative director roles that will be filled by Nick Hallbery and Tom Bender.
Meet the marketer behind ‘Elton John’s’ Primark advert
MB speaks to the marketer responsible for causing havoc by creating an advert tricking fans in believing Elton John was shopping at a Primark store in Liverpool…
Shock effect: the 5 most controversial marketing campaigns across social media
Which controversial marketing campaigns have caught the public’s attention most effectively – and how many saw business success as a result?