Good-Loop CEO Amy Williams explains why purpose has become an unavoidable cog in the marketing machine that can no longer be ignored
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University of Law appoints new agency of record
The largest provider of legal education in the UK, The University of Law (ULaw), has appointed Havas Media UK as its new agency of record following a competitive pitch.
Freemans selects new media agency for £25m account after full review
Britvic selects new social media agency
Soft drink firm Britvic has appointed Coolr as its new social media agency of record following a competitive pitch process.
L’Oréal UK and Ireland drops EssenceMediacom X for rival agency
L’Oréal UK and Ireland has switched its media planning and buying account to Publicis Media following a competitive pitch process.
Greater Anglia and Stansted Express appoint lead creative agency
Greater Anglia and its Stansted Express have appointed Atomic London as their integrated creative agency of record following a competitive pitch.
McDonald’s dishes out ‘surprize’ in newest marketing ploy
McDonald’s is putting the glory of a pleasant surprise centre stage in its latest marketing push.
Financial Times selects new creative agency partner
The Financial Times has appointed London-based agency the Orange Panther Collective to create a global audience acquisition campaign.
Primark marketing boss on Greggs, social media and breaking America
Primark marketing boss on the fashion giant’s plans to break America and the power of social media for building brand equity.