UK advertising spend is predicted to improve in the second half of this year, reaching £35.7 billion – a figure that reflects the return to key online formats, such as the Internet.
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UK government protects children in crackdown on illegal online ads and influencer scams
The UK government’s ‘toughened’ up online advertising rules sees it protecting children as it cracks down on illegal ads and influencer scams.
From funerals to toilet breaks: Ocado reveals quirky online shopping habits in new campaign
Ocado’s newest campaign is the latest grocery advert to lean heavily on both humour, highlighting the odd moments when customers shop online.
Channel 4 Ventures invests £3.5million in online marketplace Airtasker
Channel 4 Ventures has invested £3.5 million in Airtasker, the online marketplace for local services company’s UK subsidiary, for a 20% stake.
ITV asks ‘Would you say it?’ in new anti-trolling campaign against online abuse
ITV’s new behaviour change campaign aims to tackle online trolling, developed in partnership with The CyberSmile Foundation.
Tesco Clubcard advert branded ‘horrifying’ and ‘creepy’ online
Tesco’s latest advertisement for its Clubcard scheme has been slammed online with viewers branding the campaign as ‘creepy’ and ‘horrifying’.
Gambling help services voice frustration about their ads being automatically blocked online
Gambling help companies have voiced frustration about ads for their rehabilitation services being automatically blocked online.
Tiffany and Nike collaboration slammed online
Tiffany & Co.’s recent collaboration with Nike has been received negatively online by social media users from across the globe.
McDonald’s ad directed by Hot Fuzz director Edgar Wright receives mixed reviews online
McDonald’s UK has unveiled its latest ad ‘Fancy a McDonald’s?’ directed by Hot Fuzz and Shaun of the Dead filmmaker Edgar Wright.
New Haas Formula 1 team logo branding slated online
The new Haas Formula 1 team logo has been received negatively online with Twitter users and racing fans dubbing the emblem a branding failure.