Glenlivet has unveiled its #BreakTheStereotype campaign in a bid to change ‘the outdated’ stereotype of the whisky drinker one image at a time.
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Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
Research: Middle-aged women ‘symbolically annihilated’ by patriarchal marketing
The advertising and film industries are underrepresenting middle-aged women aged over 40, according to researchers at the University of Birmingham’s Birmingham Business School.
WACL unveils new pledge to improve and measure representation
WACL is announcing a new industry-wide RepresentMe pledge at Cannes Lions today, which sets out a new set of metrics encouraging the creative industries to take a stand when it comes to representing women in advertising.
Lego, Colgate and Boots to host £20k pilot pitches at MAD//Fest London
Encouraging more girls to play with Lego is just one of the briefs for a series of start-up pilot pitches taking place at this year’s MAD//Fest London.
What does gender parity at the 2024 Olympics mean for marketers?
Revolt strategist Mary Min asks what this year’s gender parity at the Paris Olympics 2024 could mean for brands and marketers?
Toyota and Allianz to sponsor C4 Paralympics coverage
New IPC Paralympics spot smashes harmful misconceptions
The IPC is looking to smash through misconceptions around Paralympic Games’ competitiveness with a hard-hitting new campaign.
TBWA and Dark Horses new ‘Future of sport’ insights revealed
‘Assume that I can’: World Down’s Syndrome Day ad calls out prejudice
CoorDown is challenging the way society thinks about people with down’s syndrome with a provocative ad ahead of World Down Syndrome Day.