Following the news that several high-ranking executives from WPP’s GroupM had been detained on bribery charges by the Shanghai police…
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WPP merges VMLYR and Wunderman Thompson to create ‘VML’
In a major development, WPP is set to merge two of its flagship agencies VMLY&R and Wunderman Thompson to create ‘VML’.
OMG retains HSBC media account despite stiff competition from WPP
OMG is set to retain HSBC’s global media planning and buying account, at the conclusion of a gruelling, six-month-long pitch process.
WPP chief exec says advertisers cannot understand where ‘X’ is heading
WPP chief executive Mark Read has suggested that Twitter’s recent re-brand to ‘X’ could prove very problematic for brands and advertisers.
WPP downgrades yearly forecast after 51% slump in pre-tax profits
WPP’s share price has fallen by 7.3% to 785.80p having lowered its full-year predictions after profits halved in the first half of 2023.
WPP’s Gain Theory unveils extensive new brand identity
WPP-owned Gain Theory has unveiled a new brand identity and website to better reflect its foresight and growth acceleration proposition.
WPP’s GroupM unveils state-of-the-art measurement solution
GroupM has today announced the launch of Total TV Measurement, a solution that will offer GroupM customers greater measurement options.
WPP has ‘positive start to the year’ with UK sales up by 7%
WPP has reported a ‘positive start to the year’ as UK like-for-like sales grew by 7.4%, thanks to strong spending from consumer goods firms.
WPP features in FT’s 2023 list of climate leaders
The British advertising agency WPP has featured in the Financial Times’ third edition of the top 500 of Europe’s Climate Leaders.
WPP’s Finecast and System1 publish report vindicating addressable TV advertising
GroupM has today (24 April) released a new piece of research on the on the effectiveness of addressable TV advertising, conducted by Finecast.