MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.
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JD transforms its Oxford Street store into AR arcade game machine
JD has unveiled an augmented reality (AR) arcade machine game at its Oxford Street store which transforms the front of the store into a free game.
Samsung and Talksport launch World Cup fan experience pod at King’s Cross
Samsung has teamed up with sports radio station Talksport to launch an exclusive Neo QLED viewing pod at the Korean outfit’s KY experience…
ITN unveils rebrand to highlight itself as a global player
ITN has unveiled a re-brand in a bid to highlight its transformation from “a legacy British news organisation to a global player in news”.
Women’s Aid partners with House 337 to deliver stark World Cup abuse message
Women’s Aid has partnered with creative agency House 337 to deliver a chilling new campaign that brings to light the realities of sports-linked…
BBC World Cup ad condemned for encouraging family neglect during tournament
A BBC ad has been criticised for encouraging a “football before family” amid reports that domestic abuse rises when tournaments take place.
Adidas World Cup ad sees Stormzy unite a flurry of football icons
Adidas has launched the latest chapter of its ‘Impossible Is Nothing’ campaign ahead of the FIFA World Cup Qatar 2022.
Best ads of the week (excluding Christmas campaigns)
With big name brands releasing Christmas campaigns this week, we thought it best to highlight some of our favourite non-festive ads from this week.
Volkswagen selects Google brand marketing MD as its new CMO
Volkswagen has appointed Google’s global senior managing director of brand marketing, Nelly Kennedy, as its new chief marketing officer.