Marketing Beat takes a look at some of the best World Cup 2022 ad campaigns from some of the biggest brands in the world.
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Peloton to sponsor latest series of Peter Crouch’s podcast
Peloton has this week announced that it will be sponsoring the latest series of ‘That Peter Crouch podcast’, running until 22 November.
Lucozade launches limited-edition festive jumper in time for winter world cup
Lucozade Sport has partnered with London agency Adam&EveDDB to launch a limited-edition football jumper to celebrate the upcoming festive…
The Good, the Bad and the Ugly: three marketing news stories that sparked conversations this week
Marketing Beat takes a look at three marketing news stories that sparked conversations this week … for good and bad reasons.
West Ham United kick-off YouTube partnership with Little Dot Sport agency
Little Dot Sport, a sports digital content agency, has been awarded the social media and digital content account for West Ham United FC.
Adidas drops Kanye West over antisemitic comments
Sportswear giant Adidas has terminated its partnership with US rapper Kanye West over offensive and antisemitic comments.
Adidas faces marketing backlash over Kanye West antisemitism
Sportswear giant Adidas has come under fire over for proceeding with its partnership with Kanye West after the rapper and fashion designer has constantly made antisemitic comments.
Foot Locker names South London rapper as face of ‘Powered By You’ campaign
Foot Locker has named South London rapper Cristale as the latest face of its ‘Powered By You’ campaign.
‘Tougher’ new rules on gambling advertisers announced by the ASA
The ASA has announced that it is enforcing ‘tougher’ new rules on gambling advertisers to protect young and other vulnerable people from harms.
Brand Licensing Europe 2022: Why brand extensions are a marketing win
MB finds out more about the role of marketing within the brand licensing industry with Black Lives Matter UK, Topps Europe and Pink Key Licensing.