Carling has unveiled its first major marketing campaign since 2019 to shift its focus from the power of community to the power of friendship.
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Influencers ‘infuriate’ fans by boasting about luxury lives during cost-of-living crisis
Social media influencers are “infuriating” fans by showing off their lavish life styles, despite the ongoing cost of living crisis, a new poll has found.
Snapchat will lower its marketing spend and cut 20% of its staff
Snap is set to ‘substantially lower’ its marketing spend and cut 20% of its workforce as the brand looks to restructure its business.
Coca-Cola unveils its 2022 World Cup campaign ‘Believing is Magic’
Coca-Cola has unveiled its campaign for the 2022 FIFA World Cup, which begins in Qatar on 20 November.
Nike and Virgil van Dijk help parents and children to use imagination when playing
Nike has unveiled its latest campaign with Virgil van Dijk in a bid to inspire families to use imagination when playing games together.
Ladbrokes reimagines ‘that’ Rocky scene for latest TV ad
Ladbrokes has launched a new brand campaign which celebrates one of cinema’s most iconic moment – Rocky’s running scene in 1979’s ‘Rocky II’.
Casio’s G-Shock recruits Steven Bartlett as UK brand ambassador
G-Shock has partnered with Dragon’s Den star Steven Bartlett for the launch of its latest Full-Metal GM-B2100 range.
Sir Geoff Hurst to preserve ’66 World Cup Final memories in the form of an NFT
Above + Beyond has worked with former football star Sir Geoff Hurst to immortalise his memories of winning the 1966 FIFA World Cup with England.
Snapchat partners with COPA90 for new content proposition
Snapchat has partnered with sports media agency COPA90 to deliver a new content partnership tying in with the ongoing 2022 Women’s Euro.
2022 Women’s Euros: Seven of the best stereotype-busting ad campaigns
Marketing Beat looks at seven of the best marketing partnerships announced in the run up to 2022 Women’s Euros, including LinkedIn and Visa.