Asda is supporting the launch of its new loyalty programme with a multi-channel campaign titled ‘Pounds, Not Points’.
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British Gas seeks to address customers’ energy crisis concerns in latest campaign
British Gas has this week launched a new omnichannel awareness campaign designed to help households navigate the ongoing energy price crisis.
Experian’s credit comparison chameleon helps you save more in new BBH spot
Experian has launched a playful new campaign spearheaded by a trippy spot which sees a credit-savvy chameleon dishing out savings advice.
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.
Costa Coffee appoints Wunderman Thompson as its global agency of record
Costa Coffee has named US marketing agency Wunderman Thompson as its new global agency of record for brand strategy.
Queen Elizabeth II: UK advertising shuts down for state funeral
Advertising across the UK will be paused today as the nation comes together to pay its respects at the state funeral of Queen Elizabeth II.
AdTonos targets greater expansion with appointment of two new board advisers
AdTonos, a global platform that monetises podcasts, audiobooks, music and radio has announced the appointment of two new board advisers.
Giffgaff’s new campaign launches price-freeze promise to help with cost-of-living crisis
Giffgaff has launched a bold new campaign which will see it freeze its prices in the hopes of providing some much-needed stability to its customers.
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?