Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.
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Virgin Media O2 partners with VCCP London to promote launch of new service
Virgin Media O2 has launched a five-week integrated marketing campaign to promote its first joint proposition – ‘Volt’.
KFC rolls out new “First bite” campaign produced by London agency
KFC has unveiled a new advertising campaign centred around a 30-second spot which focuses on the “anticipation” customers feel before taking that first bite.
Channel 4 revives Smash Hits magazine for Derry Girls promo push
Channel 4 has launched a left-field marketing campaign to promote the final series of its hit sitcom Derry Girls.
2022 FIFA World cup unveils tournament mascot to widespread derision
Meta and NatWest unveil competition to help women in business
Meta and NatWest have launched a new competition to empower female entrepreneurs with business and digital advertising skills across the UK.
PepsiCo donates $2m to celebrate World Water Day
PepsiCo will be setting up several new innovations, partnerships and investments in an effort to replenish water for World Water Day.
Rise at Seven ventures into paid media with director appointment
Advertising agency Rise at Seven has hired Nick Handley as its new performance director to expand into the Amazon marketplace and paid media.
McDonald’s temporarily shuts restaurants in Russia
McDonald’s has become the latest company to pause all its operations in Russia amid the invasion of Ukraine.