Holy Moly guacamole is subverting drug culture and language with a playful integrated ad campaign to position it as ‘Colombia’s Purest Export’.
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Pepsico marketing director opts for Premier Foods return
PepsiCo marketing director Mark Alldred has joined Premier Foods as its senior director of marketing after five years at the soft drink firm.
Mars on-screen ads reach gender parity with 50% boost in female representation
Female characters now comprise 49.9% of all people shown across Mars on-screen ads, although the global brand admits it “still has work to do to”.
Rainbow logos and LGBTQ+ merch? 75% of us think Pride month is just one big PR push
Three quarters of Brits believe that brands which focus on Pride activity are doing so for PR purposes, according to YouGov research.
UN’s Unstereotype Alliance enlists Walking Dead’s Danai Gurira for global awareness campaign
The UN’s Unstereotype Alliance has enlisted the Walking Dead’s Danai Gurira for its first ever global awareness campaign.
Unilever increases donation in renewed Superdrug Pride partnership
Unilever has continued its annual Pride partnership with Superdrug and LGBTQ+ charity, Switchboard – this year increasing its donation from £30,000 to £40,000.
TikTok partners with Unilever for new global content series
TikTok has partnered with global FMCG giant Unilever to celebrate the #CleanTok community of worldwide cleaning enthusiasts.
Special Group London appoints new chief creative officer and partner
Special has appointed David Day as its new chief creative officer. Day also joins CEO Jennifer Black and chief strategy officer Emily Harlock…
Unilever pledges over 70% of ads will have disabled representation behind the scenes
Unilever has pledged that all advertising productions over €100k will include at least one person with a disability in the behind-the-scenes crew.
Will Heinz loyalty scheme The 57 Club offer more than Beanz Pointz?
It’s fair to say the Great British public have something of a love affair with Heinz. We find out more about The 57 Club, the brand’s first UK loyalty scheme.