Search Results for “John Lewis”
Merlin Entertainments appoints first-ever CMO
Merlin Entertainments has appointed Craig Inglis as it first-ever chief marketing officer, completing the line-up of its executive leadership team.
Saatchi & Saatchi appoints new COO and MD duo from within
Saatchi & Saatchi appoints new COO and MD duo from within
PR nightmares: 7 scandals from the Post Office to Open AI
Marketing Beat takes a look at the Post Office and other recent PR scandals that threaten to seriously damage big brands.
Cadbury Christmas ad takes top spot for audio effectiveness
Cadbury tops the charts as System 1 reveals its top radio adverts in its new Listen Up! report, all based on emotional response data.
Beyond the tinsel: why brands need to refocus their Christmas campaigns
Axe + Saw founder Rachel Allison shares her take on this year’s crop of festive ads and asks whether they have lost their Christmas spirit?
Tesco teases 2023 Christmas ad, set to premier this weekend
Tesco is making the most of its position as the final major retailer to be launching its 2023 Christmas advert, giving customers a sneak peek at the campaign before it makes its debut this weekend.
System1 unveils 2023’s top 10 best performing Christmas ads
System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
‘Tis the season: UK advertisers to spend record £9.5bn this Christmas
A record £9.5 billion is set to be spent on advertising this Christmas season, representing an almost 4.8% increase from last year’s £9 billion spend.