Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
Search Results for “Marketing Stunt”
Marketing missteps – five of the messiest PR disasters in recent times
Marketing Beat delves into some of the muddiest marketing missteps in the industry and explores how they might be better avoided.
Quorn OOH stunt asks Number 10 to stop telling ‘porkies’
Quorn has parked an OOH advertisement outside 10 Downing Street to ask the now ex-Prime Minister, Boris Johnson, to stop telling ‘porkies’.
GoBoat hires former Madame Tussauds head of marketing
Electric boat company GoBoat has hired Emily Sherwood as its new head of marketing as the brand looks to expand its UK presence.
Netflix toys with public in new Stranger Things OOH stunt
Netflix has been promoting Stranger Things 4 by toying with fans over the past week with an experiential out-of-home (OOH) stunt.
In pictures: Gymshark is in its ‘gym girl era’ with Taylor Swift tribute
Gymshark is celebrating the UK leg of Taylor Swift’s global ‘Eras’ tour with a collection which recreates some of the star’s most recognisable outfits.
Toilet photo shoots, social media and Winnie the Pooh – how Who Gives A Crap made its mark
CEO of sustainable toilet paper brand Who Gives A Crap Simon Griffiths discusses deforestation becoming omnichannel and the art of giving a crap.
Doritos fires up new partnership with Burger King (literally)
Doritos has unveiled a new collaboration with Burger King by setting fire to its own out-of-home (OOH) billboard.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Rihanna gets plaudits for Super Bowl Fenty make-up plug
Last week, Rihanna took the world by storm during her Super Bowl LVII halftime show when she sneakily plugged her make-up brand Fenty.