Frijj is bringing its iconic ‘Feel the URjj’ tagline to life as it bigs up the irresistible power of the milkshake in its first new campaign for eight years.
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Adidas, McDonald’s and Coke CEOs laud the power of marketing in driving success
Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
Watch: eBay campaign turns ‘nothing to wear’ into something to love
eBay’s latest campaign captures the frustration of having ‘nothing to wear’ – despite having a wardrobe rammed full of clothes.
Give an X: The voter registration campaign that’s ‘more Nike than Number 10’
Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.
Scrapping licence fee could kill off most BBC radio stations
Scrapping the licence fee would pose an existential threat to many local radio stations and could lead to devastating budget cuts at Radios 1 and 4.
Iceland finally admits supermarket is ‘not just for mums’
Frozen food retailer Iceland signs TV personality Josie Gibson (a mum) to tell everyone that the supermarket is “not just for mums”.
‘It’s disgusting’: Experts rate 2024’s most talked-about ads
Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
Barbie at the grill: Heinz and Mattel launch pink Barbiecue sauce
Heinz is joining forces with Mattel to capitalise on Barbie-mania by launching a pink barbie-cue sauce, ahead of both a summer of garden parties and the 65th anniversary of the doll herself.
All eyes on Audible: New Guardian takeover promotes Orwell’s 1984
Audible is partnering with the Guardian in a new multi-platform takeover to launch the new Audible Original adaptation of George Orwell’s 1984.
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.