Premium digital advertising platform Ozone has formed a new agreement with Yahoo which will see it offer self-serve access to Ozone’s premium publishers.
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Channel 4 takes ‘low effort’ approach with lazy election rebrand
Channel 4 has rebranded as Channel 4th ahead of this week’s general election, urging the public to ‘be lazy, just vote’ on 4 July.
Wall’s unveils new brand character in blockbuster £10m campaign
Wall’s Ice Cream is ‘unleashing happiness’ across the nation this summer with a blockbuster £10 million omnichannel campaign.
Data: Warc finds there’s a ‘crisis of distinctiveness’ in Creative Impact report
There’s a crisis of distinctiveness, brands need to build precdent over persuasion, and they also need to get customer savvy according to Warc’s latest set of insights from Cannes Lions 2024.
Watch: Tesco Whoosh comedy spots say ‘it’s all in the delivery’
Tesco champions the unusual as it says ‘it’s all in the delivery’ as part of its latest marketing push for rapid grocery delivery service Whoosh.
Tesco and GroupM form ‘landmark’ retail media partnership
Tesco Media and Insight Platform will supercharge data-led solutions in a new first-of-its-kind retail media partnership with Group M.
Sky goes beyond ‘eyeballs on screen’ to measure emotional involvement
Sky Media’s new set of metrics aim to move the discussion around TV viewing from mere eyes on screen to how absorbed viewers are.
Strongbow targets Glasto with festival-themed OOH campaign
Cider brand Strongbow is targeting key summer ‘moments’ with a colourful omnichannel campaign launching at Glastonbury Festival this weekend.
Blurred lines: AA goes logo-free with ‘anonymous ad campaign’
Alcoholics Anonymous has kept AA front and centre in its campaign aimed at supporting those struggling with their relationship with alcohol.
GOSH refreshes brand identity with new inclusive look
The Great Ormond Street Hospital (GOSH) charity is launching a refreshed brand identity and position in a bid to drive a deeper and more meaningful impact with its campaigns.