Erdinger Weissbier has launched its second media campaign in the UK, featuring brand ambassador and Liverpool FC manager Jürgen Klopp.
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Jurgen Klopp backed Erdinger beer becomes number one imported wheat beer in UK
Erdinger Weissbier, distributed in the UK by Carlsberg Marston’s Brewing Company, has become the number one imported wheat beer in the UK.
Heineken and ITV collaborate to bring alcohol-free beer to Coronation Street and Emmerdale
ITV has announced that Heineken 0.0 Draught will now be showcased in Coronation Street’s Rovers Return and Emmerdale’s Woolpack.
Heineken unveils world’s first virtual metaverse beer
Heineken has launched its first virtual beer, Heineken Silver, available exclusively in its virtual brewery within the digital platform, Decentraland.
Pride 2024: how supermarkets are appealing to the ‘Pink Pound’
UK grocers have the power to influence millions of people and some of the world’s biggest brands. So how have they celebrated this year’s Pride?
Football Fever: six Euro 2024 ads that are uniting the nation
MB’s pick of the most inspirational, funny and uplifting ads uniting the nation ahead of the crunch Euro 2024 football championships.
Peroni Nastro Azzurro shortlists four agencies in creative review
Peroni Nastro Azzurro has shortlisted four agencies as part of creative review process handled by London-based consultancy AAR.
Leffe celebrates abbey heritage with new monastic sound identity
Leffe has created a new sonic identity, designed to capture its 800-year history by tapping in to the brand’s abbey heritage.
Opinion: Why sport takes top spot on the collab podium
Brand Licensing Europe’s EMEA account director Matthieu Battini highlights sports brand collabs that deserve a spot on the podium.
Brooklyn Brewery collaborates with Spike Lee for new brand film
Brooklyn Brewery has partnered with iconic director Spike Lee’s creative agency Spike DDB to launch a heartfelt brand film celebrating Brooklyn.