SEEN Connects and social-first creative agency Communicator have merged to create a London-based supercharged creative agency.
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IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Wavemaker secures US$60 m Adevinta account after competitive pitch process
A Group M team led by creative agency Wavemaker has been named as the global agency network for Adevinta following a competitive pitch…
Pinterest and Condé Nast reveal exclusive global content partnership
Pinterest has this week announced an exclusive global content partnership with two of Condé Nast’s flagship brands, Vogue and Architectural…
Avon refreshes brand with help of Wunderman Thompson UK
Avon has refreshed its brand with the launch of the ‘rejuvenated’ brand platform ‘Embrace your Power’, created with Wunderman Thompson UK.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Love Island named most inspirational TV show for fashion as influencer marketing continues to grow
Love Island has been named the most influential TV show for personal style, according to a survey commissioned by ASOS.
Dentsu Creative hires UK chief executive
Dentsu Creative has appointed Jessica Tamsedge as its new UK chief executive in a bid to ‘build a thriving common culture’.
Black Friday 2022: Marketers give their verdict on the Cyber season
This Black Friday, most brands faced a peculiar dilemma amid an ever-changing and complex backdrop. Do they go all-out with a guns blazing, broad-church approach, or do they favour a more subtle, targeted method?
Avantgarde London expands senior leadership team with two new hires
Avantgarde expands its leadership team with two new hires, Rachel Lewandowska as client services director and Steve Hickery as creative director.