The UK’s middle class is squeezed, and they’re feeling it. Saatchi & Saatchi explores what the f*ck is happening, and what can brands do about it?
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WTF? Saatchi & Saatchi explores nation’s middle classes in ground-breaking study
75% of Brits feel that they are in worse position today than ten years ago, according to Saatchi & Saatchi’s second ‘WTF is going on’ study.
GambleAware calls on incoming government to ban betting ads
GambleAware is calling on the incoming government to ban betting adverts at sporting events and on-pre watershed TV.
King’s Cross wants people to ‘shop it like it’s hot’ this summer
King’s Cross is looking to entice shoppers this summer with ‘Shop it like it’s hot’, an attention-grabbing campaign ahead of the summer retail boom.
Fiona Bruce deepfake stars in spoof Question Time campaign
Climate campaigners at Climate Science Breakthrough have shared a spoof Question Time campaign featuring an AI version of Fiona Bruce.
System 1: Tory ads fail to deliver, Labour seen as safe but bland
The Conservative Party’s print electoral advert ‘Start Saving’ has scored a flat 1 star, even when taking into account the party’s own voters, according to System 1’s latest effectiveness rankings.
Data: People less likely to trust TikTok political ads than YouTube ones
People are 20% less likely to trust political content being posted on TikTok than that being posted on YouTube.
Watch: Levi’s taps UK satirist for ‘Jeanius’ comedy skit campaign
Levi’s UK brand ambassador and renowned satirist, Munya Chawawa, unveils a new creative sketch inspired by the Live in Levi’s 2024 campaign.
Labour warned of ‘devastating impact’ of BBC plans for podcast ads
Broadcasters, audio producers and publishers have lambasted the BBC’s plans to introduce podcast ads in an open letter to the Labour party.
In pictures: Gymshark is in its ‘gym girl era’ with Taylor Swift tribute
Gymshark is celebrating the UK leg of Taylor Swift’s global ‘Eras’ tour with a collection which recreates some of the star’s most recognisable outfits.