Only 4% of ads over the last three years contain sustainability messaging, suggests new research from data platform CreativeX commissioned ahead of World Earth Day.
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IPA Data: UK marketing budgets continue to grow as companies invest in sales promotions
Total UK marketing budgets have continued to grow, with significant investment in sales promotion activity, according to IPA Bellwether data.
Strongbow launches spoof hotline to help fans come to terms with its new branding
Strongbow has unveiled a tongue-in-cheek phone hotline service to help ‘superfans’ come to terms with the brand’s recent ‘modern makeover’.
ITV AdLabs names top FMCG brands trialling its new media solution for Tesco and Boots
Some of the biggest advertisers within the FMCG sector, including Unilever and PepsiCo are currently trialling ITV’s new Retail Media solution…
Lego’s internal agency poaches Droga5 Dublin creative director
Our Lego Agency (OLA), the internal creative and strategic agency at the Lego Group, has hired Hazel Tracey as a creative director.
Strongbow unveils vibrant new brand identity backed by £20m marketing campaign
Heineken has this week unveiled a fresh new brand identity for Strongbow to coincide with the launch of a new addition to its growing portfolio of…
WARC Creative 100 spotlights the industry’s best campaigns and companies
WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.
Italian beer brand Menabrea enlists BMB to crack UK market
Creative agency BMB has been appointed by premuim Italian beer brand Menabrea to be its lead creative partner after a competitive pitch process.
Imperial Tobacco appoints new UK head of trade marketing
Imperial Tobacco has appointed Paul Coggins to the role of head of trade marketing for the UK.
Opinion: 4 things the UK could steal from 2023’s Super Bowl ads
Noel (Hamilton) Bunting, executive creative director at neverland, examines the best bits of this year’s Super Bowl ads that UK brands should steal.