Tesco and Sainsbury’a have been accused of deceiving consumers with ‘dodgy’ tactics on loyalty offers, giving the impression of better saving.
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St Pierre’s Parisian summer pop-ups for a London sweet escape
St Pierre Bakery has brought ‘A Parisian summer’ to London with a Covent Garden experiential activation, in partnership with a native advertising agency, Quantum.
Kellogg’s ad banned: ASA cracks down on misleading and ‘unauthorised health claims’
The advertising standards authority (ASA) has asked Kellogg to remove a ‘misleading’ promotional page that used ‘unauthorised specific health claims’.
Sanpellegrino takes to the road with targeted OOH campaign
Sanpellegrino, the Italian sparkling drinks brand, has taken to the road in a new OOH integrated campaign, ‘Treat yourself to a Taste of Italy’.
Tesco Clubcard named UK’s top loyalty scheme as it “gets the basics right”
Tesco Clubcard has been named as UK’s favourite retail loyalty programme as it ‘gets the basics right’ amid the ongoing cost-of-living crisis.
Wild Africa shines a spotlight on the dangers of poaching with poignant new films
Wild Africa has launched a poignant new campaign to highlight the very real danger that poaching continues to pose for endangered species.
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.
Dolmio rebrands itself through digital, OOH and TV campaign
Dolmio has unveiled a ‘bold’ new rebrand and visual identity which intends to be ‘bolder, punchier and sharper than ever’.
Stop copying me! How do brands steer clear of the wrong side of trademark law?
Copyright infringement can come in the form of logos, products and even Adidas’ three stripes … but how should brands avoid pricey court cases?
Trading Places: Industry moves you may have missed, including Microsoft, Accenture Song and ITV
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…