Ed Sheeran can be seen getting his sauce on with a giant bear in the latest Heinz ad campaign, this time for new hot sauce brand Tingly Ted’s.
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I beg your pardon? Why CMOs need to learn the language of the boardroom
The DMA’s head of insight Ian Gibbs explains how CMOs can communicate with execs in the boardroom to achieve long-term success.
Nakd out-of-home campaign expected to reach 10m customers
Nakd has this week launched a nationwide out-of-home campaign to raise awareness of its core range of products and recruit more customers.
Blis tops IPA’s list of the best media owners to work with
The IPA has published its biannual Digital Media Owner Survey which asks agency members to provide a list of their top trading partners.
Women’s Equality Party unveils withering critique of Met Police with ‘See It. Say It. Ignore It.’ guerrilla campaign
The Women’s Equality Party has launched a new campaign satirising the Met after a damning report released this week found institutional…
Dentsu agrees to acquire Tag Worldwide
Dentsu Group has agreed to acquire global digital marketing powerhouse Tag Worldwide Holdings from Advent International.
Mean green fighting machine: Nescafé touts eco credentials in latest TV spot
Nescafe has launched ‘Expect more from every cup’, a new integrated campaign to showcase the brand’s sustainability credentials all the way…
Publicis Groupe expands global ad tech partnership with Mediaocean
Advertising platform Mediaocean has announced an expanded seven-year partnership with major international agency Publicis Groupe.
Avon refreshes brand with help of Wunderman Thompson UK
Avon has refreshed its brand with the launch of the ‘rejuvenated’ brand platform ‘Embrace your Power’, created with Wunderman Thompson UK.
Influencer marketing will own a bigger share of marketing budgets, says Open Influence
Almost two-in-three (64%) brand marketing leaders expect their influencer marketing budget to increase in 2023.