Tesco has kicked off a refreshed brand identity for F&F with a sumptuously shot film that mimics the high drama of stereotypical fashion ads.
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Big Brother taps AJ Odudu and Will Best for highly anticipated ITV return
ITV is kicking off the launch campaign for the comeback series of reality TV show Big Brother after its much publicised revival.
Glebe Farm appoints Mercieca as PR agency
Glebe Farm has selected London agency Mercieca to manage its PR and help drive greater awareness of its brand credentials and new products.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Barbie fever: Warner’s star-studded movie promo tour kicks off
The press tour for Greta Gerwig’s long-awaited Barbie movie has kicked off in a flurry of pink, with support from a wide variety of brand partnerships.
Thatchers enlists Aardman for Wallace & Gromit-inspired new ad
Thatchers Cider has today (25 May) unveiled an innovative animated spot in partnership with Aardman, the studio behind classics such as Wallace…
Wild Africa shines a spotlight on the dangers of poaching with poignant new films
Wild Africa has launched a poignant new campaign to highlight the very real danger that poaching continues to pose for endangered species.
Vegan chef eats bloody Müller Killer yoghurt in anti-dairy campaign
Vegan charity Viva! has today launched Müller Killer, its biggest ever anti-dairy campaign to raise awareness of animal cruelty in the dairy industry.
“What do we want? Social justice!” 6 of the best ads calling out the status quo right now
Marketing Beat looks at 6 of the best recent advertising campaigns calling out the status quo in the fight for greater social justice.
Channel 4’s YouTube proposition signs deal with e.l.f Cosmetics
Channel 4’s new digital-first brand for YouTube, Channel 4.0 has this week signed its first branded deal with popular Gen Z health and beauty brand, e.l.f Cosmetics.