Search Results for “stereotype”
IWD 2024: Why marketing needs a woman’s voice at the table
Women across adland share how their voices drive the marketing industry forward and why its “not just about prioritising female voices”.
Data: Ad representation of women of colour and older women lags behind
Despite an overall improvement in the representation of women in advertising, women of colour with darker skin tones and older women were left behind.
Data: Disability representation ‘missing’ from ads and media
A third of UK adults (32%) say they have not seen, watched or read any disability related media or advertising content in the last few months, according to a new study conducted for the Business Disability Forum.
Asda embraces the rise of ‘granfluencers’ in new social media campaign
Shopping-savvy “granfluencers” test out Asda’s Aldi and Lidl Price Match promise in the retailer’s latest social media campaign.
Anti-ageism: 3 year campaign launches to stamp out casual ageism
The Centre for Ageing Better is launching a wide scale campaign to tackle England’s ageism problem by inspiring society to challenge it.
Lucky Saint brings divine reception to pubs for Dry January
Non-alcoholic beer brand Lucky Saint has graced the nation with its latest Dry January campaign, focused on incorporating heavenly imagery, in an irreverent twist on the holier than thou stereotype surrounding sobriety.
Channel 4 research says adland’s reliance on social class is outdated
New Channel 4 research has revealed that adland’s assumptions about consumers’ social grade and class is outdated and relies on stereotypes.
Sportswear brand uses real-time weather data to say ‘Go out anyway’
An innovative DOOH campaign by Columbia Sportswear uses real-time weather data to provide personalised ads which lean into the unpredictability of the weather.
The Office’s Brian Baumgartner spreads ‘marketing math’ across socials
Social media agency Kubbco has launched a tongue in cheek awareness campaign about the calculations marketers make, fronted by fresh “numbers guy” The Office’s Brian Baumgartner.