ITV has invested in real estate agency Strike, which trades as online platform Purplebricks, as part of its latest media for equity investment deal.
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Toyota and Allianz to sponsor C4 Paralympics coverage
International Paralympic Committee (IPC) partners Allianz and Toyota are teaming up to sponsor the Paris 2024 Paralympic Games across Channel 4 programming. The partnership move will see the insurance and…
Read MoreThe audio advantage – why brands need to dial up and plug in
As digital audio continues to grow, AMA’s Richard Williams explains why there’s never been a better time for brands to add it to their media plan.
British newspaper groups warn Apple of fears over ‘ad eraser’
British newspaper groups have warned Apple that any move to impose an “eraser” tool to block advertisers would put the journalism profession at financial risk.
Channel 4 now most popular public broadcaster with young people
Channel 4 has seen its streaming revenues grow by more than a fifth (22%) year-on-year, registering a total of 6.5 billion viewer minutes.
Channel 4 taps into top comedians for new Dairylea brand series
Channel 4 is teaming up with top comedians Suzi Ruffell and Rhys James to create a new social first brand series for kid’s soft cheese brand Dairylea. The spots are…
Read MoreAmazon Prime ad sales help boost tech firm’s profits
Amazon Web Service profits soared to £8.3 billion ($10.4bn), as the business has capitalised on artificial intelligence and grown advertising sales.
Labour party taps into TikTok influencers to get voters
The Labour Party has appointed a dedicated employee to work with social media influencers to share positive messages about the party ahead of this year’s general election. The move has…
Read MoreOnline entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.