WPP has acquired sonic branding company Amp in a bid to strengthen WPP’s offer in experiential branding.
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WPP backs 2023 Stephen Lawrence Day campaign with major £1m media spend
WPP has today launched a new pro-bono campaign for the Stephen Lawrence Foundation to mark the 30th anniversary of his tragic murder.
WPP joins Media Freedom Cohort to secure future of independent journalism
Working in partnership with its media investment arm, GroupM, WPP has today (27 March) announced that it has joined the Media Freedom Cohort.
WPP acquires data-led influencer marketing agency Goat
WPP has acquired Goat, a data-driven influencer marketing agency that produces campaigns ‘grounded in performance and measurement’.
WPP bags number one spot in WARC Effective 100 list
Agency group WPP has been named the number one company in the WARC (World Advertising Research Center) Effective 100 list.
WPP enters strategic partnership with ecommerce platform BigCommerce
WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
WPP partners with financial infrastructure platform Stripe
WPP has partnered with financial platform Stripe in a bid to develop new commerce and payments solutions on behalf of joint brand clients.
Publicis hires WPP’s Demet Ikiler as chief operating officer
Publicis has appointed Demet Ikiler as its new COO of Publicis Groupe EMEA, in a bid to bring a new ‘dynamic of leadership’ to the region.
adam&eveDDB poaches WPP’s Sarah Todd
Creative outfit adam&eveDDB has recruited senior WPP executive Sarah Todd to be its new client strategy and integration lead.
Ogilvy appoints Kevin Nelson as WPP’s global client lead for IBM
Ogilvy has announced that Kevin Nelson will become WPP’s Global Client Lead for IBM as well as Ogilvy’s global B2B practice lead.