Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.
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Crisps in the sandwich or out? Walkers works with Initials agency to settle the debate
Walkers has worked with agency Initials to settle the debate on whether sandwiches are better #CrispIN or #CrispOUT with an exclusive event.
Macmillan launches social-first campaign backed by Global
Mr. President has collaborated with Global on a new, social-first campaign for Macmillan Cancer Support’s annual fundraiser, ‘Brave the Shave’.
Co-op urges customers to ‘make a difference’ within their communities
Co-Op is raising awareness of the charitable causes it sponsors through a new marketing campaign devised by London agency Lucky Generals.
Specsavers launches innovative smart speaker-friendly ad to drive hearing test bookings
Say It Now has partnered with Specsavers to offer customers the option of booking hearing tests online via their Alexa smart speaker.
Paddy Power ad banned for promoting ‘socially irresponsible’ gambling
Paddy Power has had one of its TV and VOD ads banned by the ASA for encouraging socially irresponsible gambling behaviour.
Global invests in advertising tech startup as part of US$9 million funding round
Thomas Cook showcases major campaign after six-month delay
After a six months delay, Thomas Cook has unveiled its first major ad campaign since declaring bankruptcy in 2019.