B&Q has unveiled a new campaign and brand platform entitled “Change. Made Easier”, which will be spearheaded by a new 90-second film directed by Pulse Films’ Oscar Hudson.
Tena releases award-winning ‘Last Lonely Menopause’ spot
Tena and AMV BBDO have released their award-winning spot, which aims to break down social stigmas surrounding the menopause.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Strongbow Ultra Dark Fruit £12m campaign urges public to ‘Drink the G.O.A.T’
Strongbow has unveiled its £12 million marketing campaign for its new low-calorie cider Ultra Dark Fruit, telling consumers to “Drink the G.O.A.T”.
Channel 4 partners up with Eve Sleep to encourage viewers to turn off screens before bed
Channel 4 has announced a new sponsorship deal with eve Sleep, in an ‘ironic’ bid to encourage viewers to switch off their screens before bed.
Lacoste teams up with Minecraft to bring gamers exclusive clothing collection
Lacoste has teamed up with Minecraft to bring gamers a clothing collection that “suits every gaming style”.
BT makes EE its flagship consumer brand
BT has made EE its flagship brand for consumer customers in a bid to look at “future innovation, convergence, and services beyond connectivity”.
Jurgen Klopp backed Erdinger beer becomes number one imported wheat beer in UK
Erdinger Weissbier, distributed in the UK by Carlsberg Marston’s Brewing Company, has become the number one imported wheat beer in the UK.
ASA bans Cadbury ad for ‘omitting significant’ terms and conditions
The ASA has banned a Cadbury website promotion for “misleading” the public and “omitting significant” terms and conditions.
Asda plans to invest £73m into tackling the cost of living crisis for its customers and colleagues
Asda has announced that it plans to invest around £73 million in tackling the cost of living crisis for its customers and colleagues.
Rise at Seven appoints new head of design to build its creative studio
Rise at Seven has appointed Ben Topliss as its new head of design, in a bid to expand and build upon its design and creative studio.
Apple Pay questioned by European Commission for ‘abusing’ its dominant market position
The European Commission objects Apple Pay’s abuse of its dominant position in markets by limiting mobile wallet competitors on iOS devices.
Jürgen Klopp endorsed beer Eringer Weissbier unveils latest media campaign
Erdinger Weissbier has launched its second media campaign in the UK, featuring brand ambassador and Liverpool FC manager Jürgen Klopp.
Coke fashion touches down in Europe with Covent Garden store
Coca-Cola has opened its inaugural European concept store in London’s Covent Garden.
B&Q and Uncommon studio partner for innovative spot
B&Q has unveiled a new campaign and brand platform entitled “Change. Made Easier”, which will be spearheaded by a new 90-second film directed by Pulse Films’ Oscar Hudson.
Tena releases award-winning ‘Last Lonely Menopause’ spot
Tena and AMV BBDO have released their award-winning spot, which aims to break down social stigmas surrounding the menopause.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Strongbow Ultra Dark Fruit £12m campaign urges public to ‘Drink the G.O.A.T’
Strongbow has unveiled its £12 million marketing campaign for its new low-calorie cider Ultra Dark Fruit, telling consumers to “Drink the G.O.A.T”.
Channel 4 partners up with Eve Sleep to encourage viewers to turn off screens before bed
Channel 4 has announced a new sponsorship deal with eve Sleep, in an ‘ironic’ bid to encourage viewers to switch off their screens before bed.
Lacoste teams up with Minecraft to bring gamers exclusive clothing collection
Lacoste has teamed up with Minecraft to bring gamers a clothing collection that “suits every gaming style”.
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