TBA Group, has partnered up with global metaverse specialist Virtual Brand Group (VBG) to launch brands into the Metaverse.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.
Tesco to open Easter-themed pop-up café in Shoreditch
Tesco has unveiled its new Hot Cross Bun Café in Shoreditch, which will offer customers a “one-of-a-kind dining experience” centred around the Easter staple.
2022 FIFA World cup unveils tournament mascot to widespread derision
MullenLowe Group selects new chief creative officer
IPG owned advertising agency MullenLowe Group has appointed Nicky Bullard as its new group chief creative officer.
iProspect elects new global chief client strategy officer
Dentsu owned media company, iProspect, has appointed Josh Dwiggins to its global chief client strategy officer role.
Parfetts appoints new head of marketing
Wholesaler Parfetts has strengthened its team by appointing Jamie Ferguson as its new head of marketing.
SodaStream partners up with David Hasselhoff for Earth Day campaign
SodaStream has launched its Earth Day campaign with David Hasselhoff, pledging to save one sea turtle for every sparkling water maker sold.
Paul Smith’s ‘What Makes You Happy’ campaign fronted by train-spotting TikToker Francis Bourgeois
Clothing brand Paul Smith has released a new campaign ‘What Makes You Happy’ led by the trainspotting TikTok creator Francis Bourgeois.
ITV’s ‘Concert For Ukraine’ raises £13m
ITV’s Concert For Ukraine has raised £13.4 million, from sponsorship, ad revenue, ticket sales and donations for the DEC Ukraine Appeal.
Channel 4 revives Smash Hits magazine for Derry Girls promo push
Channel 4 has launched a left-field marketing campaign to promote the final series of its hit sitcom Derry Girls.
Bacardi unveils ‘Move Like It’s Summer’ campaign
Bacardi has launched its “Move Like It’s Summer” campaign, encouraging people to embrace their “summer selves”.
Cosmetics firm Arbonne appoints Jorden Bell as new CMO
Arbonne International has appointed Jorden Bell as its new chief marketing officer.
CAP bans influential celebrities and footballers from featuring in gambling ads
The Committee for Advertising Practice (CAP) has introduced “tough new rules” for gambling ads to protect young people and vulnerable audiences.
David Coulthard’s agency Velocity enters metaverse in new partnership
TBA Group, has partnered up with global metaverse specialist Virtual Brand Group (VBG) to launch brands into the Metaverse.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.
Tesco to open Easter-themed pop-up café in Shoreditch
Tesco has unveiled its new Hot Cross Bun Café in Shoreditch, which will offer customers a “one-of-a-kind dining experience” centred around the Easter staple.
2022 FIFA World cup unveils tournament mascot to widespread derision
MullenLowe Group selects new chief creative officer
IPG owned advertising agency MullenLowe Group has appointed Nicky Bullard as its new group chief creative officer.
iProspect elects new global chief client strategy officer
Dentsu owned media company, iProspect, has appointed Josh Dwiggins to its global chief client strategy officer role.
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