The best of the festive best – we round up the biggest, funniest and most heart-warming of the budget-busting Christmas ad campaigns for 2023.
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Waitrose invites Graham Norton to the party for 2023 Christmas ad
Waitrose has launched its Christmas advert for 2023, starring TV icon Graham Norton as it embraces a new brand direction with Saatchi & Saatchi.
Humour is officially back on the adland menu this Christmas
Advertisers are increasingly embracing humour this year, with 56% of television ads taking a funny approach.
Neverland ECD Noel Bunting departs suddenly
Neverland executive creative director Noel Bunting is set to leave the agency after more than three years in the role.
Adam&Eve/DDB chief executive exits after just four months
Adam&Eve/DDB chief executive, Helen Andrews, has resigned from the position – only four months after being appointed to the senior role.
Christmas ads 2023 – why retail is going for ‘big dumb festive fun’
Creative minds from AMV BBDO, M&C Saatchi, Kite Factory, TBWA\London, Lucky Generals and others predict this year’s retail Christmas ads.
Sainsbury’s Christmas advert 2023 to star 80s pop legend
Sainsbury’s has confirmed an 80s pop icon will be starring in its Christmas 2023 campaign after the celebrity was spotted filming for the festive ad.
Omnicom Media Group promotes Dan Clays to chief executive EMEA
Clays will oversee strategy and operations as well as the development of OMG agencies across EMEA, including OMD, PHD and Hearts & Science.
Asda recruits festive superstar Michael Bublé to front 2023 Christmas campaign
Asda has signed up iconic Canadian singer Michael Bublé to front its 2023 Christmas campaign in a series of ads directed by Taika Waititi.
Christmas 2023: How brands and marketers should approach this year’s festive ad season
In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.