Estrella Galicia is investing £10m to drive brand awareness in the UK, including fresh bursts for the brand’s ongoing ‘Spanish’ not ‘Span-ish’ campaign
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What does gender parity at the 2024 Olympics mean for marketers?
Revolt strategist Mary Min asks what this year’s gender parity at the Paris Olympics 2024 could mean for brands and marketers?
Watch: Beavertown recounts real nights out in animated TV debut
Craft beer company Beavertown will make its TV debut tonight (23 May), with an animated spot that taps into the humorous cartoon imagery of the brand to tell the story…
Read MoreHow can brands navigate the ASA’s tough new alcohol-free rules?
Intellectual property lawyer Ciara Cullen outlines what the ASA’s new alcohol-free guidance means and how it is likely to impact brands.
Calm teams up with The Or to stamp out negative Father’s Day stereotypes
Calm has teamed with The Or to help redesign Father’s Day cards in a move away from stereotypical ‘Happy Father’s Day you old twat’ messaging.
Rankin drops founder’s name in rebrand to The Hunger
Rankin is rebranding to The Hunger, in a move which brings together Hunger magazine (also founded by the iconic photographer) and its post-production, agency and entertainment capabilities. The strategic repositioning…
Read MoreWatch: Cruzcampo invites UK consumers to ‘Choose to Cruz’
Cruzcampo is inviting UK consumers on a stroll along the cobbled streets of Seville with its latest ad, created by Lucky Generals to promote the beer’s new brand platform. The…
Read MoreWatch: Carlsberg asks if the ‘best things come to the curious’
A new global brand campaign from Carlsberg highlights the powers of curiosity by showcasing the beer’s heritage, with dancing Romans, modern-day clubbers and jazz singers.
Broadcast TV retains dominance over streaming for UK audiences
Traditional broadcast TV remains more popular than streaming despite a concerted decline in viewership over the past decade.
Watch: Conor McGregor-owned Irish stout brand shares nod to craft for St Patrick’s Day
Irish stout brand Forged, owned by mixed martial arts star Conor McGregor launches a nostalgic animated spot to spotlight the craft in brewery, marking its first ever St Patrick’s Day…
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