ITV is forecasting a return to solid advertising growth in the second quarter of 2024 bolstered by streaming, after overall ad revenue fell in 2023
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UK adspend grows 6.1% to £36.6 billion as online dominates
The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
Puma enlists Neymar and Jack Grealish for blockbuster campaign
Puma has launched ‘Forever. Faster’, its first worldwide campaign in ten years focusing on its connection with speed and elite performance.
Global launches sports podcast building on The News Agents brand success
Global launches new sports-focused podcast The Sports Agents this spring.
GambleAware calls on incoming government to ban betting ads
GambleAware is calling on the incoming government to ban betting adverts at sporting events and on-pre watershed TV.
Sky goes beyond ‘eyeballs on screen’ to measure emotional involvement
Sky Media’s new set of metrics aim to move the discussion around TV viewing from mere eyes on screen to how absorbed viewers are.
Fan focus: why sporting authenticity is key for scoring big
Zut’s Mark Hancock shares his thoughts on why sporting authenticity will be key to standing out and scoring big over the coming months.
Heineken launches ‘beer insurance’ to protect football fans from ‘unexpected spillages’
Heineken has unveiled the world’s first-ever ‘beer insurance policy’ protect football fans against ‘unexpected spillages’.
Aldi offers free beer to compensate for matchday spillages in latest marketing move
In its latest marketing ploy, Aldi is offering free beer to help replace the 4.6 million pints of beer that get lost every time Gareth Southgate’s team score a goal.
Research: Middle-aged women ‘symbolically annihilated’ by patriarchal marketing
The advertising and film industries are underrepresenting middle-aged women aged over 40, according to researchers at the University of Birmingham’s Birmingham Business School.