MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
Search Results for “generative AI”
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Alphabet shares fall after Google AI Bard ad fluffs chatbot answer
Alphabet, lost £82 million ($100 billion) in market value yesterday after its new chatbot AI Bard shared inaccurate information in a promotional video.
Microsoft introduces ChatGPT to Bing as AI arms race with Google begins
Microsoft has unveiled a new version of its search engine Bing, introducing OpenAI’s ChatGPT technology to the software.
ChatGPT owner OpenAI breaks into top 50 global sites as it hits 672m visits
OpenAI, the owner of ‘Generative AI’ technology ChatGPT, has become the 44th most visited global website, according to ‘Digital-adoption.com’.
Does AI tech like ChatGPT spell the end of the copywriter?
ChatGPT’s ability to create articulate content has stunned the world since its launch … but can it potentially replace people in marketing roles?
A Timeless Gift: Leeds agency uses ChatGPT to predict John Lewis’s 2023 Xmas ad
Marketing agency Boutique has enlisted the help of generative AI ChatGPT to predict the plot for John Lewis’s 2023 Christmas ad campaign.
AMV BBDO on why accessibility is an unmissable opportunity
Agencies have a key role in helping clients improve their approaches to accessibility, according to AMV BBDO business director Henrietta Corley.
RAPP UK bolsters marketing sciences department with senior hires
RAPP’s marketing sciences department has been boosted with the newly-created role of SVP of analytics and a new SVP of data science.