Big four grocer Tesco has today appointed EssenceMediacom as its retained media agency after a three-month competitive pitch process.
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Bupa launches bold new campaign to ‘redefine’ the meaning of health
Healthcare firm Bupa has today (11 October) launched ‘This is health’, a bold new campaign designed to ‘redefine the meaning of health and wellness’.
Starcom fights off UM to secure lucrative Aldi account
Starcom has secured ‘Big Four’ grocer Aldi’s lucrative media account, valued at £66 million, following a extensive review earlier this year.
Omnicom’s Annalect appoints new managing director
Omnicom-owned data and tech specialist Annalect has appointed Marie Clayton as its new managing director. In her new role, Clayton will join…
Aldi to pick one of two agencies amid a £60m media review
Aldi is set to choose either Publicis Groupe’s Starcom or Interpublic’s UM to be its creative agency of choice amid a £60 million media review.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
Little Moons taps Derry Girls star for Channel 4 spot
IPG-owned Mediahub has announced the launch of a collaboration between Channel 4 and ice cream brand Little Moons.
Mediahub appoints Digitas’ Graeme Wood as first EMEA strategy partner, insights + action
Coke backs Fuze Tea as brand sets its sights on Lipton’s market share
Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.