Kellogg’s is celebrating a non-HFSS milestone with an art exhibition designed to demonstrate just how much salt and sugar the brand has cut.
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I can’t believe it’s not Ozzy: 7 of the most bizarre celebrity adverts
Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Action for Sugar declares war on HFSS brands marketing to children
The health group Action for Sugar has called for breakfast cereals and yoghurts high in fat, sugar and salt (HFSS) to remove any packaging that could appeal to children.
Christmas 2023: How brands and marketers should approach this year’s festive ad season
In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.
Twitter rebrands to X: Best of brand reactions
Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
Veg Power and ITV’s ‘Eat Them To Defeat Them’ campaign drives £100m+ growth of veg industry
Veg Power has this week revealed the five-year data for its multi-award winning campaign ‘Eat Them To Defeat Them’ run in partnership with ITV.
Tesco Clubcard named UK’s top loyalty scheme as it “gets the basics right”
Tesco Clubcard has been named as UK’s favourite retail loyalty programme as it ‘gets the basics right’ amid the ongoing cost-of-living crisis.
YouGov BrandIndex results act as sharp wake-up call for ailing Heinz Beanz
YouGov’s BrandIndex has today (9 June) revealed that Heinz Beanz’s consideration score has fallen by 6% amongst primary household shoppers…
How are brands celebrating the coronation of King Charles III?
With the British public and international fans of the royal family to one side, how are brands celebrating the coronation?
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.