System 1 and ITV have ranked their top adverts of the year, with retail ads and spots featuring characters, nostalgia and authentic voices topping the charts.
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Plant-based brand La Vie hams it up for Tesco digital billboards
Plant-based pork brand La Vie share tongue-in-cheek ads in Tesco stores, with slogans including “Source of protein, fibre and endless debates”.
WHSmith responds to criticism of controversial WHS rebrand
WHSmith has responded to the outcry following its its controversial decision to rebrand some stores with a new version of its logo.
‘The most disgusting minute in TV history’: 2023’s most controversial ads
We take a journey through 2023’s most controversial ads, from ‘disgusting’ skidmarks and ‘dangerous’ paper-eating to hang-gliding goats…
Zara ‘regrets’ controversial campaign after Gaza boycott calls
Zara is facing a boycott following an advertising campaign which has been accused of resembling images from the Israel-Gaza war.
Data: Social media reveals UK’s favourite 2023 Christmas ad – and it’s not John Lewis
Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.
Brand partnerships considered ‘best route to growth’ by 98% of industry
Brand partnerships are increasingly popular, according to new research exploring responses from eBay, Marks and Spencer and Deliveroo.
Never Mind the Baklava – Asda teams up with Sky comedy show for blind taste test
Asda is continuing its quest for a #foodrevolution by partnering with Sky TV’s Never Mind the Buzzcocks for a taste test to showcase its food quality.
Xbox revs up as official partner of BWT Alpine Formula 1
Xbox is celebrating being the new Official Console Partner of the BWT Alpine Formula 1 racing team with a global social media campaign.
Nando’s? Nah, ‘Nan goes’ to Aldi, says supermarket giant in cheeky stunt
Supermarket giant Aldi has marked the launch of its brand new Nando’s inspired range with a tongue-in-cheek stunt aimed at the restaurant chain.